LP BuildSmart Roadshow PA

When: 2012

LP Training with Toolbelt Productions
LP Training with Toolbelt Productions

Project: Create brief training segments that would be presented at local lumberyards, showcasing LP’s suite of engineered wood products including: LP SolidStart LVL lumber, TopNotch subflooring, and SmartSide siding and trim.

LP Training with Toolbelt Productions
LP Training with Toolbelt Productions

Execution: TPI worked with the LP’s regional marketing and sales staff to create a compact presentation which would be executed by a single trainer at various outdoor locations. This approach required only a minimal amount of tools and locally sourced material, enabling fast setups and breakdowns while still maintaining critical content. In addition, the presentation lent itself to being quickly adjusted to accommodate  the fluid flow of attendees, ensuring all received information that was relevant to THEIR projects. This one on one approach was well received, and numerous attendees commented on how they appreciated LP’s efforts to reach out to them.

Services provided by TPI:

  • Presentation development
  • Set design
  • Space logistics coordination
  • Live Trainer
  • A/V support

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