Project: Create and produce a series of live training events for contractors wishing to attain their Gold Level certification from LP SmartSide.
Execution: TPI worked with the LP technical and marketing departments to develop a curriculum for these dynamic events in which end users receive hands-on instruction regarding best practices for installing & selling LP SmartSide- a premium engineered wood siding product. By providing turn-key production services TPI has allowed LP to free up resources, which in turn has permitted their staff to focus on the development of new market areas. The program has continually received high marks from attendees and has increased LP’s market share in several key regions around the country.
Services provided by TPI:
- Curriculum and presentation development
- Set design & construction
- Supporting demo collateral fabrication
- Space logistics & production
- Event planning
- Live presentations